their hair-splitting insistence on the vitamin content of the wheat germ, but their case collapsed when tasteless colorless substitutes were triumphantly synthesized and introduced into the loaf, which for flawless purity, unequaled airiness and sheer intangible goodness was rapidly becoming mankind's supreme gustatory experience." "I wonder what the stuff tastes like," Rose Thinker said out of a clear sky. "I wonder what taste tastes like," Tin Philosopher echoed dreamily. Recovering himself, he continued: "Then, early in the twenty-first century, came the epochal researches of Everett Whitehead, Puffyloaf chemist, culminating in his paper 'The Structural Bubble in Cereal Masses' and making possible the baking of airtight bread twenty times stronger (for its weight) than steel and of a lightness that would have been incredible even to the advanced chemist-bakers of the twentieth century—a lightness so great that, besides forming the backbone of our own promotion, it has forever since been capitalized on by our conscienceless competitors of Fairy Bread with their enduring slogan: 'It Makes Ghost Toast'." "That's a beaut, all right, that ecto-dough blurb," Rose Thinker admitted, bugging her photocells sadly. "Wait a sec. How about?— "There'll be bread Overhead When you're dead— It is said." PHINEAS T. GRYCE wrinkled his nostrils at the pink machine as if he smelled her insulation smoldering. He said mildly, "A somewhat unhappy jingle, Rose, referring as it does to the end of the customer as consumer. Moreover, we shouldn't overplay the figurative 'rises through the air' angle. What inspired you?" She shrugged. "I don't know—oh, yes, I do. I was remembering one of the workers' songs we machines used to chant during the Big Strike— "Work and pray, Live on hay. You'll get pie