delighted to agree with his younger partner when circumstances admitted it. "You are right there, certainly." Jones was observed to go through the multiplication table mentally, but he could detect no error.

"Nine times nine is eighty-one," repeated Robinson with confidence, "and we'll put that fact up over the first-floor windows."

And so they did. The house was painted magenta colour from top to bottom. And on the front in very large figures and letters, was stated the undoubted fact that nine times nine is 81. "If they will only call us 'The nine times nine,' the thing is done," said Robinson. Nevertheless, the house was christened Magenta House. "And now about glass," said Robinson, when the three had retired to the little back room within.

Mr. Robinson, however, admitted afterwards that he was wrong about the colour and the number. Such methods of obtaining attention were, he said, too easy of imitation, and devoid of any inherent attraction of their own. People would not care for nine times nine in Bishopsgate Street, if there were nine times nines in other streets as well. "No," said he; "I was but beginning, and made errors as beginners do. Outside there should be glass, gas, gold, and glare. Inside there should be the same, with plenty of brass, and if possible a little wit. If those won't do it, nothing will." All the same the magenta colour and the nine times nine did have their effect. "Nine times nine is eighty-one," was printed on the top of all the flying advertisements issued by the firm, and the printing was all done in magenta.

Mr. Brown groaned sorely over the expenditure that was necessary in preparation of the premises. His wish was that this should be paid for in ready money; and indeed it was necessary that this should be done to a certain extent. But the great object should have been to retain every available shilling for advertisements. In the way of absolute capital,—money to be paid for stock,—4,000l. was nothing. But 4,000l. scattered broadcast through the metropolis on walls, omnibuses, railway stations, little books, pavement chalkings, illuminated notices, porters' backs, gilded cars, and men in armour, would have driven nine times nine into the memory of half the inhabitants of London. The men in armour were tried. Four suits were obtained in Poland Street, and four strong men were hired who rode about town all day on four brewers' horses. They carried poles with large banners, and on the banners were inscribed the words which formed the shibboleth of the firm;—

firm;—

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