The Ego Machine
"Nonsense," Martin said in a firm voice. "Why should St. Cyr dictate your decisions? Without you, he couldn't turn out a box-office success if he had to. No, be quiet, Erika. I'm handling this, my pretty creature."

Watt rose to his feet. "Sorry, I can't discuss it," he said. "St. Cyr pictures make money, and you're an inexperien—"

"That's why I see the true situation so clearly," Martin said. "The trouble with you is you draw a line between artistic genius and financial genius. To you, it's merely routine when you work with the plastic medium of human minds, shaping them into an Ideal Audience. You are an ecological genius, Tolliver Watt! The true artist controls his environment, and gradually you, with a master's consummate skill, shape that great mass of living, breathing humanity into a perfect audience...."

"Sorry," Watt said, but not, bruskly. "I really have no time—ah—"

"Your genius has gone long enough unrecognized," Martin said hastily, letting admiration ring in his golden voice. "You assume that St. Cyr is your equal. You give him your own credit titles. Yet in your own mind you must have known that half the credit for his pictures is yours. Was Phidias non-commercial? Was Michaelangelo? Commercialism is simply a label for functionalism, and all great artists produce functional art. The trivial details of Rubens' masterpieces were filled in by assistants, were they not? But Rubens got the credit, not his hirelings. The proof of the pudding's obvious. Why?" Cunningly gauging his listener, Martin here broke off.

"Why?" Watt asked.

"Sit down," Martin urged. "I'll tell you why. St. Cyr's pictures make money, but you're responsible for their molding into the ideal form, impressing your character-matrix upon everything and everyone at Summit Studios...."

Slowly Watt sank into his chair. About his ears the hypnotic bursts of Disraelian rhodomontade thundered compellingly. For Martin had the man hooked. With unerring aim he had at the first try discovered Watt's weakness—the uncomfortable feeling in a professionally arty town that money-making is a basically contemptible business. Disraeli had handled tougher problems in his day. He had swayed Parliaments.

Watt swayed, tottered—and fell. It took about ten minutes, all in all. By the end of that time, dizzy with eloquent praise of his economic ability, Watt had realized that while St. Cyr might be an artistic genius, he had no business interfering 
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