will run The Inn," she said, "so that rich people will live very much as they would if they were doing the running. One big price must cover all the luxuries of home. We must eliminate all extras—everything which is a nuisance or a trouble. Except for the trifling fact that we receive pay for it, we must treat them exactly as papa used to treat his guests. He gave his guests splendid food of his own ordering. When they wanted cigars or cigarettes, they helped themselves. There was always champagne for dinner, but if men preferred whiskey and soda, they told the butler, and he saw that they got it. What I'm driving at is this: There must be no difference in price for a guest who drinks champagne and one who doesn't drink anything. And more important still, we must do all the laundering without extra charge; guides, guide boats, guns, and fishing-tackle must be on tap—just as papa had everything for his guests. The one big price must include absolutely everything." Added to this general idea, it was further conveyed in the final advertisement that the shooting was over hundreds of thousands of acres and[Pg 24] the fishing in countless lakes and streams. And the last line of the ad, as had been previously agreed, was this: [Pg 24] "Prices Rather High." Prices Rather High And, as Gay said to Lee: "If that doesn't fetch 'em—you and I know something that maybe will." The full-page ad began and ended with a portrait of Uncas, the chipmunk, front view, sitting up, his cheeks puffed to the bursting point. The centre of the page was occupied by a rather large view of The Camp and many of the charming little buildings which composed it, taken from the lake. Throughout the text were scattered reproductions—strings of trout, a black bear, nine deer hanging in a row, and other seductions to an out-of-door life. For lovers of good food there was a tiny portrait of the chef and adjoining it a photograph of the largest bunch of white muscats that had ever matured in Phyllis's vinery. A few days before the final proofs began to come in from the advertising managers, there arrived, addressed to Gay, a package from a firm in New York which makes a specialty of developing and printing photographs for amateurs. Gay concealed the package, but Lee had[Pg 25] noted its existence, and sighed with relief. A little later she found occasion to take Gay aside. [Pg 25]
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