The Snowball Effect
which had already been contacted and seemed interested by the privileges offered.

And with all this, an arrangement for securing and distributing to the club members alone most of the profit that would come to the town in the form of a rise in the price of building sites and a boom in the building industry. The profit distributing arrangement was the same one that had been built into the organization plan for the distribution of the small profits of membership fees and honorary promotions. It was becoming an openly profitable business. Membership was rising more rapidly now.

By the second week of the sixth month, news appeared in the local paper that the club had filed an application to incorporate itself as the Watashaw Mutual Trade and Civic Development Corporation, and all the local real estate promoters had finished joining en masse. The Mutual Trade part sounded to me as if the Chamber of Commerce was on the point of being pulled in with them, ideas, ambitions and all.

I chuckled while reading the next page of the paper, on which a local politician was reported as having addressed the club with a long flowery oration on their enterprise, charity, and civic spirit. He had been made an honorary member. If he allowed himself to be made a full member with its contractual obligations and its lures, if the politicians went into this, too....

I laughed, filing the newspaper with the other documents on the Watashaw test. These proofs would fascinate any businessman with the sense to see where his bread was buttered. A businessman is constantly dealing with organizations, including his own, and finding them either inert, cantankerous, or both. Caswell's formula could be a handle to grasp them with. Gratitude alone would bring money into the university in carload lots.

The end of the sixth month came. The test was over and the end reports were spectacular. Caswell's formulas were proven to the hilt.

After reading the last newspaper reports, I called him up.

"Perfect, Wilt, perfect! I can use this Watashaw thing to get you so many fellowships and scholarships and grants for your department that you'll think it's snowing money!"

He answered somewhat disinterestedly, "I've been busy working with students on their research papers and marking tests—not following the Watashaw business at all, I'm afraid. You say the demonstration went well and you're satisfied?"


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