The Snowball Effect
The town meeting hall and theater was a big place, probably with lots of small rooms for different clubs. I went in through the center door and found myself in the huge central hall where some sort of rally was being held. A political-type rally—you know, cheers and chants, with bunting already down on the floor, people holding banners, and plenty of enthusiasm and excitement in the air. Someone was making a speech up on the platform. Most of the people there were women.

I wondered how the Civic Welfare League could dare hold its meeting at the same time as a political rally that could pull its members away. The group with Mrs. Searles was probably holding a shrunken and almost memberless meeting somewhere in an upper room.

There probably was a side door that would lead upstairs.

While I glanced around, a pretty girl usher put a printed bulletin in my hand, whispering, "Here's one of the new copies." As I attempted to hand it back, she retreated. "Oh, you can keep it. It's the new one. Everyone's supposed to have it. We've just printed up six thousand copies to make sure there'll be enough to last."

The tall woman on the platform had been making a driving, forceful speech about some plans for rebuilding Watashaw's slum section. It began to penetrate my mind dimly as I glanced down at the bulletin in my hands.

"Civic Welfare League of Watashaw. The United Organization of Church and Secular Charities." That's what it said. Below began the rules of membership.

I looked up. The speaker, with a clear, determined voice and conscious, forceful gestures, had entered the homestretch of her speech, an appeal to the civic pride of all citizens of Watashaw.

"With a bright and glorious future—potentially without poor and without uncared-for ill—potentially with no ugliness, no vistas which are not beautiful—the best people in the best planned town in the country—the jewel of the United States."

She paused and then leaned forward intensely, striking her clenched hand on the speaker's stand with each word for emphasis.

"All we need is more members. Now get out there and recruit!"

I finally recognized Mrs. Searles, as an answering sudden blast of sound half deafened me. The crowd was chanting at the top of its lungs: "Recruit! Recruit!"

Mrs. 
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