programs—with commercials.

Happily for the brothers, they did not understand this at the time or they would surely have gone back to be buried in their own clay.

"I think," the governor told them, "that you gentlemen have not paused to consider the affair from all angles. You must learn to be modern—keep up with the times! We heads of government on Zur are doing all in our power to aid the Earthmen and facilitate their bringing a great, new culture that can only benefit us. See how Zur has changed in ten short years! Imagine the world of tomorrow! Why, do you know they are even bringing autos to Zur!"

The brothers were fascinated with the governor's description of these hitherto unheard-of vehicles.

"It only remains," concluded the governor, "to build highways, and the Earthmen are taking care of that."

At any rate, the brothers Masur were still able to console themselves that they had their tile business. Tile served well enough for houses and street surfacing; what better material could be devised for the new highways the governor spoke of? There was a lot of money to be made yet.

Radio stations went up all over Zur and began broadcasting. The people bought receiving sets like mad. The automobiles arrived and highways were constructed.

The last hope of the brothers was dashed. The Earthmen set up plants and began to manufacture Portland cement.

You could build a house of concrete much cheaper than with tile. Of course, since wood was scarce on Zur, it was no competition for either tile or concrete. Concrete floors were smoother, too, and the stuff made far better road surfacing.

The demand for Masur tile hit rock bottom.

The next time the brothers went to see the governor, he said, "I cannot handle such complaints as yours. I must refer you to the Merchandising Council."

"What is that?" asked Koltan.

"It is an Earthman association that deals with complaints such as yours. In the matter of material progress, we must expect some strain in the fabric of our culture. Machinery has been set up to deal with it. Here is their address; go air your troubles to them."

The business of a formal complaint was turned over by the brothers to Zotul. It took three weeks for the 

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