"Exactly. It turned out that the program was one of the cleverest propaganda schemes ever devised. Actually, their aim was to insert alien ideals into the nation's advertising." "But you said the plan had government approval." "That's the really clever part of it. The method of presentation, while seeming on the surface to denounce the foreign creed and uphold the American one, actually was designed to win support for the enemy. The sales psychology employed was of the negative." "Negative?" "That's correct. It's the old principle of telling people they don't want a thing until they develop a feeling of defiance and decide they are going to have it. It's an extremely subtle approach, but almost infallible if properly developed. Knowing this, these men had a perfect plan, so subtle that even the government didn't recognize it. Also, they had help from within. A certain Congressman Entwerp pushed through the legislation." "But Pillsworth saw through it?" "Instantly," the Supreme Head nodded. "It was a principle he had been using assiduously for years, in fact the very one through which he achieved his success. The whole plot was as clear as a May morn the moment he heard it. That's when the trouble started. He contacted Congressman Entwerp." "Oh, dear!" "Indeed. Entwerp responded by holding Pillsworth up to ridicule." "But Pillsworth had logic on his side." The Supreme Head smiled tolerantly. "That's the Earth for you every time," he said. "Show a human a bit of logic and he gets truculent on the spot. Pillsworth was denounced as a witch hunter and instructed under penalty of law to cooperate to the fullest." "Shocking," the Third Head said. "I begin to feel sorry for this Pillsworth." "Pillsworth was similarly shocked. But he didn't feel sorry for himself. Despite his inclination for the quiet conservative life, he fought back." "Good," the Fourth Head put in. "I'm glad; it gives the story zip." "My thought in telling you this," the Supreme Head said caustically, "is merely to inform, not entertain."
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