us but they couldn't. They forbade their professors to sell us knowledge-tapes. But we offered such big money that the professors did let us put their stuff on tapes, on the sly.

So the universities just gave up and closed their doors, all except a few bitter-enders. Then it was the turn of the high schools and the public schools.

Senators got up in the State Legislatures and demanded a new educational system.

"Why should we support a vast, expensive, outmoded school-system when EE can give every child better schooling at a fraction of the cost?" they asked.

The teachers all fought that, of course. But what chance did they have? The taxpayers didn't want to keep up the schools. The parents didn't want to, when their kids could learn it all so easy by EE. And the kids themselves sure were wholehearted for EE from the start.

The result was that the State set up, instead of schools, EE dispensaries in which our own operators gave the kids their stuff. Every kid had to go to school—one hour a year. He got his year's work shot into him by tape, and that was that. And the State paid us a set fee for every pupil.

Money? It came in by tons, by carloads. All over the country, all over most of the world, EE was replacing the schools and colleges. And still Carter wasn't satisfied.

"What we have got to avoid is saturation of the market, Pete," he told me. "As soon as everyone is full of knowledge, they will quit buying education."

"Well, there will still be the new generation of students each year and that brings in a big, steady profit," I said.

"That's not enough," he said in his determined way. "What we need is repeat business, like the movie industry gets. I'll work on that."

And he did. He got big new advertising campaigns planned, that kept the public needled by successive waves of advertising.

For a while, we plugged science. A man couldn't understand the world unless he was full of science. A woman should be ashamed to meet her bridge-club if she couldn't discuss higher physics or colloid chemistry.

It wore people down, all right. A lot of them came in and had us erase other stuff and fill them chock-full of science.

When a man reached his neural 

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