A Man of Means
under the impression that contributors were the life-blood of a weekly journal. Mr. Petheram corrected this view. He consented to the purchase of a lurid serial story, but that was the last concession he made. Nobody could accuse Mr. Petheram of lack of energy. He was willing, even anxious, to write the whole paper himself, with the exception of the Woman's Page, now brightly conducted once more by Miss March. What he wanted Roland to concentrate himself upon was the supplying of capital for ingenious advertising schemes.     

       “How would it be,” he asked one morning—he always began his remarks       with, “How would it be?”—“if we paid a man to walk down Piccadilly in white skin-tights with the word 'Squibs' painted in red letters across his chest?”      

       Roland thought it would certainly not be.     

       “Good sound advertising stunt,” urged Mr. Petheram. “You don't like it? All right. You're the boss. Well, how would it be to have a squad of men dressed as Zulus with white shields bearing the legend 'Squibs?' See what I mean? Have them sprinting along the Strand shouting, 'Wah! Wah! Wah! Buy it! Buy it!' It would make people talk.”      

       Roland emerged from these interviews with his skin crawling with modest apprehension. His was a retiring nature, and the thought of Zulus sprinting down the Strand shouting “Wah! Wah! Wah! Buy it! Buy it!” with reference to his personal property appalled him.     

       He was beginning now heartily to regret having bought the paper, as he generally regretted every definite step which he took. The glow of romance which had sustained him during the preliminary negotiations had faded entirely. A girl has to be possessed of unusual charm to continue to captivate B, when she makes it plain daily that her heart is the exclusive property of A; and Roland had long since ceased to cherish any delusion that Bessie March was ever likely to feel anything but a mild liking for him. Young Mr. Petheram had obviously staked out an indisputable claim. Her attitude toward him was that of an affectionate devotee toward a high priest. One morning, entering the office unexpectedly, Roland found her kissing the top of Mr. Petheram's head; and from that moment his interest in the fortunes of 'Squibs' sank to zero. It amazed him that he could ever have been idiot enough to have allowed himself to be entangled in this insane venture for the sake of 
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